Homie - Life in balance offers a variety of services that you can use in different ways. Depending on whether you contact us via the web, by phone, in person or otherwise, and depending on which services you use, different data is generated from different sources. You provide many of the data we process yourself when you use our services or contact us. For example, when you register and for this purpose enter your name, email address or address. However, we also receive device and access data that is automatically recorded by us when you interact with our services. In doing so, it may, for example, be about information about which device you are using. We collect additional data through our own data analyzes (for example in connection with market research and evaluation of customers). We may also receive information about you from third parties, such as credit reporting services and payment service providers.

What does Homie use my data for?

Homie processes your data in accordance with all applicable laws on the protection of personal data. In doing so, we naturally take into account the principles in the data protection legislation for the processing of personal data. Therefore, we process your data only for the purposes described in this privacy policy or at the time of data collection. It is primarily about the purchasing process and provision, personalization and further development as well as the security of our services. In addition, we use your data within the framework of the strict Swedish and European data protection legislation, but also for other purposes, such as product development, scientific research (especially in machine learning, artificial intelligence and deep learning) and market research, for the optimization of business processes, needs-based design of our services and for personal advertising.

Your information is used by us for personalized advertising, which is shown to you in the Homie Services and on the websites and apps of other providers. For this purpose, we use standard internet technology. In this way, we can use our advertising in a targeted manner to provide you with advertising and offers that are truly relevant to you. This enables us to better meet our users' needs in terms of personalization and to discover new products and to keep you interested in our services through a more personalized shopping experience.

According to the respective statutory conditions, you have the following statutory rights regarding your personal data: Right to access (GDPR, Article 15), right to erasure (GDPR, Article 17), right to rectification (GDPR, Article 16), right to restriction of processing (GDPR, Article 18), right to data portability (GDPR, Article 20), right to submit a complaint to a supervisory authority (GDPR, Article 77), right to withdraw consent (GDPR, Article 7, paragraph 3) and right to object against certain data processing measures (GDPR, Article 21).

We will store your personal data for as long as is required for the purposes mentioned in this privacy policy. This applies in particular to the fulfillment of our contractual and statutory obligations. Where applicable, we will also store your personal data for other purposes, if and as long as the law allows us to continue storage for specific purposes, including to defend legal claims.